Presupposition towards Metadiscourse in Product Centric Malaysian Food & Beverages Television Advertisements
نویسندگان
چکیده
منابع مشابه
Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television
BACKGROUND Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children. METHODS This cross-sectional study investigated children's attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban...
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In this paper, we study the targeting of advertising for the largest media expenditure for most firms—television. While television advertising was once used to “broadcast” to the widest possible audience, today with the explosion of channels and show content, it has the potential to be targeted to a narrower audience. In this paper, we investigate this potential in the context of congressional ...
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BACKGROUND Childhood obesity is a serious health problem worldwide with a prevalence rising to epidemic proportions. Television viewing is suspected as an important contributor and along with food advertisements significantly influence children's unhealthy dietary habits, purchase requests and adiposity. OBJECTIVES To examine the exposure of Bulgarian children to television food advertising a...
متن کاملTrends in exposure to television food advertisements among children and adolescents in the United States.
OBJECTIVE To examine the trends in food advertising seen by American children and adolescents. DESIGN Trend analysis of children's and adolescents' exposure to food advertising in 2003, 2005, and 2007, including separate analyses by race. PARTICIPANTS Children aged 2 to 5 years and 6 to 11 years and adolescents aged 12 to 17 years. MAIN EXPOSURE Television ratings. MAIN OUTCOME MEASURES...
متن کاملThe effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences.
Television (TV) food advertising has attracted criticism for its potential role in promoting unhealthy dietary practices among children. Content analyses indicate junk food advertising is prevalent on Australian children's TV; healthy eating is rarely promoted. This paper presents (a) a cross-sectional survey examining associations between children's regular TV viewing habits and their food-rel...
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ژورنال
عنوان ژورنال: International Journal of Academic Research in Business and Social Sciences
سال: 2021
ISSN: 2222-6990
DOI: 10.6007/ijarbss/v11-i3/8671